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05 07, 2025
Media crises in the digital age have become serious challenges even for global corporations. How a company handles a PR crisis can determine whether it emerges with its reputation intact—or damaged beyond repair. In this article, GP – The Reputation Agency outlines five core principles that leading "Big Corps" apply to manage crises strategically and sustainably.
04 17, 2025
In an age where a single video can go viral worldwide in mere minutes, crisis management is no longer about reactive firefighting—it is a survival strategy for protecting brand reputation. Today’s crises demand more than swift responses; they require empathy, transparency, and consistent communication. Brands that actively listen and rebuild are often the ones that emerge stronger.So,...
01 21, 2025
In today’s fast-paced business world, corporate crises are no longer rare occurrences. From seemingly minor rumors to well-orchestrated attacks on brand credibility, communication crises are becoming increasingly frequent and complex. In the age of social media and digital communication, even the smallest misstep can be magnified within hours, causing significant and sometimes irreversible d...
01 17, 2025
In today’s rapidly evolving business landscape, reputation management has transcended its role as a secondary concern to become a vital cornerstone of corporate survival and sustainable growth. It’s no longer about merely providing products or services; it's about defining: "Who are we in the eyes of the public, and what makes us distinct?"
10 11, 2024
How can your brand attract and captivate Generation Z — the future customer base — while building a solid reputation in the digital age?
10 11, 2024
On September 6, 2024, the seminar titled "The Power of Communication in Building and Promoting Sustainable Development" was held as part of the 18th International Tourism Expo (ITE HCM 2024). The event attracted speakers who discussed the crucial role of sustainable communication and the responsibility of businesses in enhancing their reputations while driving sustainable development goals.
10 11, 2024
On July 24th 2024, the President and CEO of the Global Alliance, Justin Green, delivered an important speech at the United Nations, supporting the global call for "Responsible Communication" as a new Sustainable Development Goal (SDG) 18.
10 11, 2024
ESG has evolved into a comprehensive framework with three standard pillars: Environment, Social, and Governance. It reflects a company's interaction with the surrounding community and environment to maximize stakeholder benefits.
10 11, 2024
The “APAC Reputation Perspective Report 2024” was conducted by PRCA APAC (Public Relations and Communications Association Asia Pacific). Insights were gathered from 30 senior leaders with over 15 years of experience working in companies and media agencies across the Asia – Pacific region.
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