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The “APAC Reputation Perspective Report 2024” was conducted by PRCA APAC (Public Relations and Communications Association Asia Pacific). Insights were gathered from 30 senior leaders with over 15 years of experience working in companies and media agencies across the Asia – Pacific region.

The report aims to promote the best practices in Reputation management across various fields and markets. It provides value information on current challenges, trends, and opportunities in the corporate Reputation management, with a focus on sustainability and diversity within the region.

Let’s explore the 3 unmissable trends for managing Corporate Reputation, based on this report:

• ESG | Sustainable Growth: Take ownership of the ESG narrative by aligning it with the core purpose and values of your business. Demonstrate commitment to sustainability, transparent social responsibility, and ethics.
• DEI | Diversity – Equity – Inclusion: This is the key to gaining a competitive advantage, fostering innovation, and enhancing adaptability in a constantly evolving market. Building a DEI culture yields benefits such as improved product development, a more positive internal culture, and a higher work performance.
• W@H | Work from Home: Establish an intelligent and flexible remote work culture. It helps businesses save costs, enhance productivity, reduce work-related stress, and diversify resources.

Download the full report for free and equip yourself with the necessary knowledge to succeed in the dynamic APAC market: Reputation: The APAC Perspectives Report 2024