BEST PRACTICES

Harley-Davidson events go beyond marketing—they allow bikers to express freedom and foster community bonds. GP’s success in executing projects for Harley-Davidson lies in a profound understanding of biker culture and the pride of owning a Harley. This deep insight enabled GP to confidently manage these projects with authenticity and precision, creating memorable experiences that established the agency as a trusted ally within the community.

• Big Day Experiential Marketing Event
• Bike-Week Real Steel Experiential Marketing Event
• 5th Anniversary of H.O.G. Saigon Chapter
• 7th Anniversary of HD-Saigon Motor Club
• 9th Anniversary of HD-Saigon Motor Club
• 10th Anniversary of HD-Saigon Motor Club – “Unified in Passion, Strong in Brotherhood”

• Challenges:
  • Preserving the rugged, raw spirit of biker culture while maintaining the elegance and premium identity of the Harley-Davidson brand.
  • Engaging both traditional bikers and younger riders passionate about speed and freedom.
  • Managing complex outdoor events requiring precise planning and coordination.
• Opportunities:
  • Strengthening the biker community by fostering empathy and deep understanding, allowing GP to be embraced as a respected member.
  • Utilizing insights from the community to develop smaller projects that enhance loyalty and long-term engagement.

• Integrating with the Community: GP cultivated strong relationships with bikers, becoming a valued member of the community and earning recognition as a true comrade.
• Tailoring Events to Reflect Brand Values: Each event was carefully conceptualized to honor Harley-Davidson’s spirit of freedom while emphasizing luxury and elegance.
• Professional Event Management: GP managed every aspect, from ideation, coordination, sound, and lighting to guest reception, ensuring seamless and polished execution.

• Community Recognition and Acceptance: GP earned the trust and affection of the biker community, establishing itself as a valued comrade.
• Strengthened Brand Engagement: Harley-Davidson reinforced loyalty within the community through meaningful events.
• Long-term Collaboration: The success of these projects paved the way for sustainable partnerships between GP and Harley-Davidson.

• Expanded Biker Community: Events attracted new members, expanding Harley-Davidson’s biker community in Vietnam.
• Emotional Connection with the Brand: Experiential activities created lasting emotional bonds between customers and the brand.
• Reaching New Customer Segments: Through innovative events, Harley-Davidson successfully appealed to younger audiences, refreshing its brand image.

• Authentic Community Engagement: GP’s ability to integrate into the biker community was critical to the success of these projects.
• Maintaining Brand Identity: Every element of the events reflected the freedom and luxury that define Harley-Davidson.
• Flawless Event Management: Effective planning and coordination ensured smooth execution, leaving a lasting impression on participants.