BEST PRACTICES

1. Mega Event Management:
• Developed a program that blended traditional and contemporary performances, meeting both artistic standards and official requirements.
• Designed the event space with vibrant flower installations and Tet-themed booths, providing a visually engaging and festive experience.
2. Artist and Community Engagement:
• Partnered with renowned artists and local artisans to attract audiences and enhance cultural authenticity.
• Encouraged interaction between performers and attendees to create a welcoming and memorable experience for participants.

• Over 1,000 attendees, including city leaders, partners, and the public.
• Increased brand visibility for SATRA, establishing a solid foundation for future events.
• The vibrant festival atmosphere left a lasting impression, significantly boosting brand recognition.

The festival reinforced SATRA’s leadership in the retail sector and its commitment to cultural promotion. It set a new standard for integrating cultural and commercial activities, fostering deeper connections with the community while showcasing SATRA’s role in promoting local traditions and economic development.