BEST PRACTICES

As a pioneer in industrial automation, Mitsubishi Electric delivers intelligent solutions that empower factories to enhance productivity, improve quality, and reduce operational costs. In 2023, the company introduced the MELFA Robot, integrating artificial intelligence and robotics to optimize factory efficiency.

• Communications for Mitsubishi Electric Cup 2020–2022–2024 (MECA)
• Mitsubishi Electric Vietnam launched the MS-FM air conditioning line (2017)
• Mitsubishi Electric pioneered total building solutions (2019)
• Robot Landing Page – The Art of AI Robot

Challenge

• The target audience of the project is narrowed down to the manufacturing sector, focusing on individuals who have decision-making authority or the ability to recommend product usage.
• The project’s success is measured by the number of individuals interested in learning about the product, verified by MEVN.

Opportunity

• The demand for utilizing robots to optimize factory operations is on the rise.
• With the support of GP, MEVN developed optimized website and Facebook platforms to run the campaign effectively.

• Developed a landing page to create effective touchpoints in the initial phase.
• Analyzed Facebook ad data to optimize content and increase the conversion rate from target audience to potential customers.
• Leveraged real-life images of the robots in factories to attract the target audience.

• 01 Landing page
• 20 post Facebook
• 834.043 impression
• 845 click
• 51 qualified leads

• Increased brand recognition among target customers.
• The robot arm product, supported by large datasets gathered during advertising campaigns, will enhance future business operations.

• Continue to leverage data from the Meta system.
• Propose more innovative content, images, and suitable formats for advertising campaigns.