BEST PRACTICES

The Mitsubishi Electric Cup (MECA) is an automation competition aimed at developing skills and fostering creativity among students by providing access to modern equipment. The year 2024 marks the fourth time the competition is held in Vietnam, with GP continuing as the media partner to enhance brand recognition, create goodwill, and affirm Mitsubishi Electric’s leading position in the field of automation.

• Mitsubishi Electric Cup Automation 2021
• Mitsubishi Electric Cup Automation 2023
• Mitsubishi Electric Cup Automation 2024

• Maintaining the competition’s momentum: The event spans nearly a year with multiple rounds, making it challenging to create content that keeps the competition engaging until the final round.
• Competition: Numerous similar technical competitions are held regularly.
• Audience Reach: Difficulty in conveying the message to engineering students interested in automation.

Opportunities:

• Strengthen Mitsubishi Electric’s image as a leading technology company.
• Leverage digital media to enhance interaction and recognition.

• Social Media Communication: Create content and visuals throughout the competition to use as materials for the fan page and teasers for future seasons.
• Digital Communication: Utilize Facebook and Google ads to expand reach and engagement.
• Press Communication: Issue press releases and publish articles in major newspapers and local television to communicate the final results of the competition.

• 2 PR articles.
• 2 TikTok videos.
• 2 television news segments.
• 50 Facebook posts.
• Event materials: standees, backdrops, and trophies.

• Enhance corporate reputation, commit to sustainable education development, recruit potential students, and support long-term business activities.

1. Optimize content for each communication platform.
2. Utilize live event content to maintain interest.
3. Use multimedia communication to expand influence and credibility.